Birds Eye 'dedication' by AMV BBDO

5.0 1 Votes

Birds Eye has released work by Abbott Mead Vickers BBDO building on its "polar bear" campaign.

The 30-second spot is shot in epic action-movie-style and sees the bear heading into pea fields alongside the other Birds Eye farmers.

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Released: 16 April 2012

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Credits

Marketing director
General marketing manager
Senior brand manager
Copywriter
Agency planner
Media agency
Media planner
Production company
Director
Production co. producer
Post-production company
Audio post-production

Private View about this creative

Private View: Dave Trott and Sarah Golding

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.

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Private View: Dave Trott and Sarah Golding

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.

Adwatch (May 16) Top 20 recall: Bird's Eye

Adwatch (May 16) Top 20 recall: Bird's Eye

Birds Eye's Polar Bear campaign is good not great