Reggae Reggae Sauce 'put some music in your food' by JWT London

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Aardman has joined forces with Levi Roots to produce his first-ever above-the-line advertising campaign for Reggae Reggae Sauce.

The £2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will première during a primetime TV slot on ITV on Thursday 3 May and run until mid-August.

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Released: 16 April 2012

Credits

Marketing and business development director of AB World Foods
Executive creative director
Creative director
TV producer
Planners (creative agency)
Account director
Account manager
Media agency
Media planner
Production company
Exposure

Private View about this creative

Private View: Justin Tindall and Rory Sutherland

Private View: Justin Tindall and Rory Sutherland

With work from Weetabix, Reggae Reggae Sauce, Department of Health, Citroen, Mars and VW.

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Private View: Justin Tindall and Rory Sutherland

Private View: Justin Tindall and Rory Sutherland

With work from Weetabix, Reggae Reggae Sauce, Department of Health, Citroen, Mars and VW.