Bombardier 'Dave sponsorship idents' by Karmarama

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The first wave of Wells Bombardier sponsorship idents on Dave primetime have been released, featuring Rik Mayall in his continuing role as the "English, ever-reliable and damned tasty" bombardier.

The series of idents, created by Karmarama, launch with a range of scenarios including snail-racing and a beer-delivery service by bulldog.

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Released: 16 April 2012

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Bombardier 'bang on!' by Karmarama

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Karmarama has created a new spot for Wells & Young's beer brand Bombardier starring comedic actor Rik Mayall. The campaign introduces the strapline 'Bombardier - Bang On!'.