Sainsbury's Bank 'Annabel and Andrew' by AMV BBDO

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Abbott Mead Vickers BBDO's executive creative director, Paul Brazier, and the Pretzel Films director Jamie Maule-Ffinch have created an online campaign to launch Sainsbury's Bank's Facebook page.

The 112-second YouTube films highlight two families’ hectic lives.

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Released: 16 April 2012

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