Procter & Gamble 'best job' by Wieden & Kennedy Portland

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Procter & Gamble has released an Olympics-themed global campaign by Wieden & Kennedy Portland as part of its "proud sponsor of mums" activity.

The work was directed by Alejandro González Iñárritu, who shot Babel, 21 Grams, Amores Perros and the "write the future" spot for Nike.

It aims to "honour the amazing mothers behind Olympic athletes" and shows the hard work mums do to raise their children to see them succeed.

The two-minute spot will launch exclusively online to P&G Facebook fans on 17 April. Shorter, localised versions of the spot air on TV from 8 May.

The work was written by Kevin Jones and art ?directed by Ollie Watson. The production company was Anonymous Content.

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Released: 18 April 2012

Credits

Creative directors
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Art director
Senior agency producers
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Executive creative directors
Head of broadcast production
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Executive producer
Head of production
Line producer
Director of photography
First assistant directors
Production designer
Costume designer
Associate producer
Production supervisor

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