Which? 'refurbishment' by Dare

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Which?, the consumer champion, is continuing its "works for you" campaign with a new TV spot.

In the ad, created by Dare, a man surprises his wife with a new kitchen, but all is not as it first appears and the place turns into a war zone.

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Released: 18 April 2012

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Associate creative director
Associate creative director
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Agency TV producer
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Private View about this creative

Private View: Dave Trott and Sarah Golding

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.

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Private View: Dave Trott and Sarah Golding

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.