Greggs 'taste rescue' by Gratterpalm

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Greggs has launched an integrated marketing campaign designed to reinforce its value and freshness credentials.

The campaign involves a mix of above- and below-the-line advertising, social media, experiential marketing and PR activity, and kicks off with a new microsite.

At the heart of the campaign will be "Professor Gregg T Bud" – Greggs' own "tastebudologist".

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Released: 18 April 2012

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