Vision Express 'not again' by Dare

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Vision Express has released the latest spot in its "we'll see you right" campaign.

The 30-second ad, which was created by Dare and supports the two-for-one designer glasses offer, centres on a zookeeper whose glasses are repeatedly stolen by a group of monkeys.

It was written by Nick Bird and Lee Smith, and directed by James Griffiths through Moxie Pictures.

The ad will be supported by Twitter activity from Bud the monkey.

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Released: 18 April 2012

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Credits

Brand strategy director, Vision Express
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Business director
TV producer
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