CHI & Partners has created Argos' integrated summer campaign, in which the Argos alien family enjoy the sun in their back garden.
Throughout the course of the summer, viewers will also see greater character development of the Argos aliens with additional "behind-the-scenes" interviews with them released online.
Released: 23 April 2012
With work from Argos, The Sunday Times, B&Q, Ken Livingstone, Adidas and Changing Faces.
CHI & Partners has created a campaign to promote the Argos Toy Exchange, a new initiative by the retailer and Barnardo's.
Argos has launched the next phase of its above-the-line summer brand campaign, in which its alien mum reminds her husband of the advantages of shopping online with the retailer.
© Haymarket Media Group Ltd.