Reading Is Fundamental 'book people unite' by Mother New York

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Mother New York has launched a star-studded campaign for the US literacy charity Reading Is Fundamental.

The online campaign features a song and video with contributions from famous musicians including The Roots, Jack Black, Chris Martin from Coldplay, John Legend, Jim James from My Morning Jacket and Regina Spektor.

The activity, which includes print work, aims to spark a movement to put books in the hands of children who need them most.

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Released: 23 April 2012

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Credits

Project name: BOOK PEOPLE UNITE - PSA
Agency
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Music supervision
Book character licensing
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VFX supervisor/head of CG
2D animation director
Final grade & finishing
Music supervision & production
TV mix
Sound design

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