Orange 'Cinéday' by Publicis

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Catherine Deneuve stars in a new campaign for Orange in France.

It promotes Cinéday, which takes place every Tuesday, when Orange customers get a free cinema ticket for every one they buy.

The creative idea is that of choosing the right partner to take to the movies.

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Released: 27 April 2012

Creative in this campaign:

Credits

Advertising directors
Director of communications, France
Brand and creative director
Strategy/communications planning director
Advertising director
Digital media director
Publicis Conseil
Co-president in charge of creation
Copywriter
Art director
Film Production
Director
Production company
Post-production (WAM)
Director of photography + Glynn Speekaert + Thierry Arbogast
Sound post-production (WAM)
Musical composition
Length of spots
1st air date
Media plan
Marcel
Creative director
Copywriter
Art director
Technical team
Date of 1st broadcast
Media plan

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