Jammie Dodgers 'Dodgers number 1' by VCCP

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VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.

A series of ads will pit the Jammie, Toffee and Choccie Dodger monkeys against each other in a music battle.

Viewers will be directed to the Dodgers website to view each monkey’s full music video and vote for their favourite performance.

The work was written by Rob Ganguly and art directed by Andrew Aradipiotis. It was directed by Roderick Fenske through Hungry Man.

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Released: 01 May 2012

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Private View about this creative

Private View: Santiago Lucero and Daniel Kleinman

Private View: Santiago Lucero and Daniel Kleinman

With work from Jammie Dodgers, Stella Artois Cidre, Thinkbox, Ribena, Ambrosia and Carphone Warehouse.

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Private View: Santiago Lucero and Daniel Kleinman

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