BBC 'Torch relay' by RKCR/Y&R

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The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell Roalfe/Y&R.

The ad uses animated dots to represent the individuals who will carry the Olympic Torch around the UK.

It was created by Jules Chalkley and Nick Simons, animated by Sander Jones, Boris Kossmehl and Marie Verhoeven, and directed by Kristian Andrews through Red Bee Media and Studio AKA.

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Released: 02 May 2012

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Private View about this creative

Private View: Dave Trott and Sarah Golding

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.

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