Visa 'go world' by TBWA\Chiat\Day

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Visa has released a campaign to support its sponsorship of the Olympic Games with ads and social media by TBWA\Chiat\Day.

A spot, "the difference", launched this week in the US and shows footage from some of the closest finishes in Olympic history, including when Michael Phelps won the 100-metre butterfly at Beijing 2008 by one-hundredth of a second.The spot was directed by Joaquín Baca-Asay through MJZ.

Another spot tells the story of Lopez Lomong, who ran away from his life as a child soldier in Sudan and now runs as part of the US Olympic team. The work was written by Suzanne Sherwood and art directed by Evan Boswell and Mindy Benner.

Visa will also encourage people to submit a cheer in the form of a click, post, photo or video and will include the best cheers in a special ad to be shown during the Games.

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Released: 08 May 2012

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Credits

Visa
Global chief marketing, strategy and development officer
Chief marketing officer, core products
Senior business leader, global brand & sponsorship marketing
Senior business leader, global brand & sponsorship marketing
Business leader, global brand strategy & sponsorship marketing
Business leader, global brand strategy & sponsorship marketing
Business leader, global brand strategy & sponsorship marketing
Business leader, global brand strategy & sponsorship marketing
Agency
Global director of media arts
Chief creative officer
Executive creative director
Group creative director
Group creative director
Creative director
Creative director
Copywriter
Art director
Worldwide managing director
Group director
Account director
Account supervisor
Account executive
Executive planning director
Worldwide group planning director
Senior planner
Planner
Executive director of integrated production
Executive producer
Director of business affairs
Executive business affairs manager
Talent payment manager
Senior traffic manager
Executive art producer – stills
Art producer – stills
Project manager
Print producer
President
Executive producer
Producer
Widescope productions
Service producer
Production manager
Editorial Rock Paper Scissors
Pre-vis editor
Executive producer
Producer
Venice Beach Editorial
Senior editor
Associate editor
Executive producer
Visual Effects
VFX supervisor
Executive producer
Producer
CG supervisor
Music
Compose
Creative director
Executive producer
Mix House
Mixer
Executive producer
Assistant
Archive production company
Senior producer
Executive producers
Promo 'Tickets to London' Promo 'Cheer for Life'
Senior editor
Editor
Assistant editors
Executive producer
Post producer
Visual effects
Creative directors
Associate creative director
Designer
Flame artist
Executive producer
Head of production
Producer
Music
Compose
Creative director
Executive producer
Mix house
Mixer
Executive producer
Assistant
Archive production company
Executive producers
Archive producers
Production
Director
Executive producer
Producer
Editorial
Executive producer
Visual effects
Creative directors
Associate creative director
Executive producer
Head of production
Producer
Music
Compose
Creative director
Executive producer
Print
CPI still photographer
Assistant photographer
Assistant photographer
Assistant photographer
Assistant photographer
Assistant photographer
Assistant photographer
Assistant photographer
Assistant photographer
Assistant photographer
Arthaus/ E-Graphics
Digital retoucher
Digital retoucher
Production manager
Production coordinator
Line producer

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