NCDV 'drag him away' by JWT London

4.5 9 Votes

JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre for Domestic Violence.

The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones.

The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler.

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Released: 09 May 2012

Credits

CEO at NCDV
Executive creative director
Creative team
Creative technologists
Integrated production director
Account director
Media owner
Director
Production company
Digital production company
Editor

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