Pepsi 'live for now' by TBWA\Chiat\Day

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The pop star Nicki Minaj stars in a global Pepsi campaign by TBWA\Chiat\Day that aims to encourage people to live in the moment.

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert.

The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ.

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Released: 09 May 2012

Creative in this campaign:

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Credits

Chief creative officer
Creative director
Art director
Executive director of integrated production / producer
Assistant producer
Managing director
Group account director
Group planning director
Director of business affairs
Senior business affairs manager
Production company
Director
Executive producer
Unit production manager
Editorial company
Executive producer / president
Senior producer
Assistant editors
Visual effects
Executive producer
VFX producers
VFX supervisor
Flame lead
Colorist
End graphic
Executive producer
Producer
Creative director
Music and sound design company
Composer/remixer
Creative director
Executive producer
Sound designer
Sound mix
Mixer

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