Paddy Power 'goal-line technology' by Crispin Porter & Bogusky

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Crispin Porter & Bogusky has continued Paddy Power's "we hear you" campaign with a new spot, which has been attributed an over-18 restriction by YouTube.

In the execution, the England football team? experiments with ways to avoid girls in Poland.

The ad was written by Bertie Scrase and art directed by Christen Brestrup. It was directed by Big Red Button through Moxie Pictures.

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Released: 09 May 2012


Marketing director, UK and Ireland, Paddy Power
Art director
Planner (creative agency)
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