The Weather Channel 'your weather' by BBH New York

2.8 3 Votes

The Weather Channel is providing viewers with a way to personalise their weather forecast online in a new campaign by Bartle Bogle Hegarty New York.

When a user logs onto weather.com via Facebook, or when they enter their name and zip code on the site, The Weather Channel report becomes personalised to the user. It allows users to create five personal tabs for regular weather updates (eg. "ski holiday", "marathon training" etc.)

The campaign also includes a TV spot.

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Released: 14 May 2012

Creative in this campaign:

Credits

Chief creative officer
Executive creative director
Copywriter
Art director
Head of broadcast
Senior producer
Business director
Brand strategy
Strategist
Business affairs
Business manager
Director
Production company
Editor
Editorial company
Sound mixer
Colorist
VFX artist
VFX company

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