Halfords 'best trips last a lifetime' by DLKW Lowe

4.6 6 Votes

Halfords' summer campaign, by DLKW Lowe, centres around a TV spot.

The story follows four children on a family trip, with a boy and a girl from the 70s playing alongside a present-day brother and sister. It’s set to the 70s song Into The Valley by Skids.

The ad was written by the executive creative directors, Richard Denney and David Henderson, and directed by Frederic Planchon through Academy.

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Released: 15 May 2012

Credits

Group brand marketing director, Halfords
Senior marketing communications manager, Halfords
Creative directors + team
Planner
Account director
Agency producer
Media agency
Prod. company
Producer
Post-production
Audio post-prod
Exposure
Air date

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