BlackBerry 'those who do' by Abbott Mead Vickers BBDO

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Abbott Mead Vickers BBDO has launched its first major work for BlackBerry since picking up the business last year.

The multimillion-pound global TV campaign pushes its smartphones and tablets by celebrating "people of action".

Creative by AMV juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes. The brief was to convey the message that BlackBerry is a device of action for people of action.

The work was written by Zac Ellis and Rich Littler, and directed by Kevin Thomas through Thomas Thomas.

Post-production was handled at The Mill, with audio post-production by Wave Studios. Starcom handled media for the campaign.

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Released: 16 May 2012

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Private View about this creative

Private View: Ben Walker and Dylan Jones

Private View: Ben Walker and Dylan Jones

With work from Volkswagen, BlackBerry, Kopparberg, Marmite, Carlsberg and Playboy.

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Private View: Ben Walker and Dylan Jones

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With work from Volkswagen, BlackBerry, Kopparberg, Marmite, Carlsberg and Playboy.