Hovis 'farmer's lad' by Dare

3.0 5 Votes

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign to support its new premium British Farmers Loaf.

The campaign, the last by Dare before the account moves to JWT, launched last weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm while portraying the hard work that goes into making each loaf of bread.

It will be supported by radio, digital and PR activity, including sponsorship of this week’s British Sandwich Week.

The campaign was created by Gavin Torrance, Danny Hunt and Danny Brooke-Taylor, the agency’s former joint executive creative director.

The ad was directed by Seb Edwards at Academy.



Share On:

Released: 16 May 2012

Related Creative:

Credits

Media + digital agency
Media planner
Production company
Director
PR agency

Private View about this creative

Private View: Trevor Beattie and Mehdi Norowzian

Private View: Trevor Beattie and Mehdi Norowzian

With work from Nike, VW, Hovis, Paddy Power, Missing People and Wispa.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus