Volkswagen Polo 'stay in safe hands' by DDB UK

4.8 3 Votes

DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter.

The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ones.

It was written by Tom Chancellor and art directed by Luke Flynn. It was directed by Thirtytwo (Will Lovelace and Dylan Southern) through Pulse.

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Released: 16 May 2012

Credits

Executive creative director
Copywriter
Art director
Business director
Account director
Senior account manager
Planner
Media agency
Media planner
Production company
Producer
Audio post-production
Post-production
Exposure (media channels)
Head of Volkswagen marketing
National communications manager
Communications manager

Private View about this creative

Private View: Ben Walker and Dylan Jones

Private View: Ben Walker and Dylan Jones

With work from Volkswagen, BlackBerry, Kopparberg, Marmite, Carlsberg and Playboy.

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