Volkswagen USA 'crash' and 'tree' by Deutsch LA

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The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound (the safety of a child) or mundane (the heft of a car door).

The two new spots in the campaign are called "crash" and "tree".

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Released: 16 May 2012

Creative in this campaign:

Credits

Chief product and marketing officer
General manager brand communications
Brand communications manager
Deutsch creative credits
Chief creative officer
Group creative director
Group creative director
ACD / copywriter
ACD / art director
Director of integrated production
Director of broadcast production
Producer
Production company
Director
Managing director
Executive producer
Line producer
Editorial company
Editor
Assistant editor
Executive producer
Executive producer
Producer

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