Kraft Anything Dressing 'anything' by Being

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Being, part of TBWA, has created a campaign in the US for Kraft's new Anything Dressing.

Inspired by consumers who were using their dressings for more than just salad, Kraft has changed the name of its dressing line to Kraft Anything Dressing and is encouraging people to try it with anything and everything.

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Released: 21 May 2012

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Credits

Creative
Chief creative officer
Executive creative director
Creative director
Art director
Art director
Art director
Copywriter
Copywriter
Copywriter
Art director
Account management
President
Global account director
Account director
Account supervisor
Account executive
Assistant account executive
Account group assistant
Planning
Director of planning
Group planning director
Senior planner
Social media business analyst
Senior digital analyst
Campaign photography
Photographer
Art producers
TV production
Executive producer
Agency producer
Business affairs manager
Agency producer
Broadcast assistant
Production company
Animation director
Creative director
Executive producer
Producer
Stop motion dop
Animation consultant
Production coordinator
Production coordinator
Sound mix
Front end music track
Written/composed by Billy Foster + Ellington Jordan
Re-recorded by
Executive producer
Back end music track original composition
Company
Executive producer
Digital production
Director of digital production
Senior executive digital producer
Senior digital producer
Senior digital producer
Digital producer
Associate digital producer
Director of creative technology
Technology manager
Technology lead
Technology lead
Technology lead
Senior developer
Quality assurance lead
Quality assurance
Front end developer
Lead ux designer
UX designer
Digital project manager
Community manager
Print production
Project manager
Producer

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