Kraft Anything Dressing 'anything' by Being

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Being, part of TBWA, has created a campaign in the US for Kraft's new Anything Dressing.

Inspired by consumers who were using their dressings for more than just salad, Kraft has changed the name of its dressing line to Kraft Anything Dressing and is encouraging people to try it with anything and everything.

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Released: 21 May 2012

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Credits

Creative
Chief creative officer
Rob Schwartz
Executive creative director
Patrick O'Neill
Creative director
Michael Blaney
Art director
Lindsey Montague
Art director
Ian Bauer
Art director
Carolina Labi
Copywriter
Lauren Smith
Copywriter
Adam Rosenberg
Copywriter
Clay Summers
Art director
Lindsey Montague
Account management
President
Carisa Bianchi
Global account director
Jennifer Nottoli
Account director
Shannon Franqui
Account supervisor
Pamela Lloyd
Account executive
Francesca Nunez
Assistant account executive
Brigette Edler
Account group assistant
Alissa Pineda
Planning
Director of planning
Dan Goldstein
Group planning director
Julie Lovrinic Smith
Senior planner
Laura Albers
Planner
Whitney Martinez
Social media business analyst
Mike Chiavetta
Senior digital analyst
Denise Garciano
Campaign photography
Photographer
Sue Tallon
Art producers
Sabrina Bajaj
Kay Gautraud
TV production
Executive producer
Mila Davis
Agency producer
Lacy Plunk
Business affairs manager
Lisa Lipman
Agency producer
Joseph Haldeman
Broadcast assistant
Spencer Tucker
Production company
LAIKA
Animation director
Nicholas Weigel
Creative director
Kirk Kelley
Executive producer
Lourri Hammack
Producer
Zilpha Yost
Stop motion dop
John Nolan
Animation consultant
Barry Bruce
Editor
Michael Corrigan
Production coordinator
Julie Ragland
Production coordinator
Jessica Funaro
Sound mix
Limbocker Studios
Mixer
Lance Limbocker
Front end music track
"I’d Rather Go Blind”
Written/composed by Billy Foster + Ellington Jordan
Re-recorded by
Elias Arts
Executive producer
Ann Haugen
Back end music track original composition
“I’m Vibing”
Company
Yessian Music
Executive producer
Michael Yessian
Digital production
Director of digital production
Chincha Evans
Senior executive digital producer
Peter Basset
Senior digital producer
Monica Pino
Senior digital producer
Katie Case
Digital producer
Kristin Moya
Associate digital producer
Luke Elmers
Director of creative technology
Ricardo Diaz
Technology manager
John Bryne
Technology lead
Tim Shea
Technology lead
Jon Bauer
Technology lead
Mike Bucks
Senior developer
Malik Jones
Quality assurance lead
Lester Broas
Quality assurance
Walter Velasquez
Front end developer
Chris Ha
Lead ux designer
Jane Chang
UX designer
Andrew Yoon
Digital project manager
Jenni Warsaw
Community manager
Jessica Zeller
Print production
Project manager
Janet Perez
Producer
Aliza Grover
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