Foot Locker 'sneaker skills' by AMV BBDO

4.5 5 Votes

Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.

The film appears to show the skills of a gang of Foot Locker staff as they use acrobatic tricks to get the job done. Filmed in one single shot, the ad took more than 300 takes to perfect.

It was written and art directed by Charlotte Adjoran and Michael Jones, and directed by Scott Lyon through Outsider. Post-production was by The Mill, with audio post-production through 750mph.

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Released: 21 May 2012


VP marketing, Foot Locker Europe
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Private View about this creative

Private View: Dave Dye and Tom Ewart

Private View: Dave Dye and Tom Ewart

With work from National Lottery, Phones 4u, Yorkie, Foot Locker, and Mattessons.

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