Wispa 'time well misspent' by Fallon

3.8 5 Votes

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.

The brand will be supported by a £3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand.

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Released: 21 May 2012

Credits

Brand manager
Executive creative director
Creative directors
Art director
Copywriter
Group account director
Account director
Agency planner
Agency producer
Production company
Directors
Producer
Director of photography
Post-production
Audio post-production
Media agency

Private View about this creative

Private View: Trevor Beattie and Mehdi Norowzian

Private View: Trevor Beattie and Mehdi Norowzian

With work from Nike, VW, Hovis, Paddy Power, Missing People and Wispa.

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