VW 'see film differently idents 2012' by DDB UK

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DDB has created three new 60-second spots creating back-stories to memorable film moments: Hannibal Lector's 'sucking motion' in Silence of the Lambs, Robert De Niro's famous "Are you talking to me?" scene from Taxi Driver, and the line "We're gonna need a bigger boat" from Jaws.

The films, which will be aired in cinemas continue Volkswagen’s ‘See Film Differently’ campaign, which promotes the brand’s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink.

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Released: 21 May 2012

Creative in this campaign:

Credits

Account director
Communications manager
Creative directors
Copywriter
Art director
Planner
Media agency
Media planner
Production company
Director
Audio post production
Post production
Post production audio
Exposure (media channels)

Private View about this creative

Private View: Trevor Beattie and Mehdi Norowzian

Private View: Trevor Beattie and Mehdi Norowzian

With work from Nike, VW, Hovis, Paddy Power, Missing People and Wispa.

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