Nike 'my time is now' by Wieden & Kennedy London

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Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.

The TV campaign, created by Wieden & Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder.

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Released: 23 May 2012

Credits

W+K Credits
Creative director
Interactive creative lead
Planning director/interactive strategy lead
Planner
Account director
Account managers
Exec producer
Producer
Interactive producers
Interaction design / ux consultant
AKQA Credits
International client partner
Creative director
Associate creative director
Planning director
Planner
Copywriter
Senior designer
Designer
Associate user experience architect
Social media executive
Social media editor
Account manager
Group account director
Mindshare Credits
Partner
Account director
Account director
Account manager
Global partner
Global invention director
Global planning director
Leg Credits
Executive creative director
Copywriter
Art director
TV production
?Agency contacts
Creative director, W+K London
Head of interactive + innovation, W+K London

Private View about this creative

Private View: Trevor Beattie and Mehdi Norowzian

Private View: Trevor Beattie and Mehdi Norowzian

With work from Nike, VW, Hovis, Paddy Power, Missing People and Wispa.

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