Nike 'my time is now' by Wieden & Kennedy London

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Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.

The TV campaign, created by Wieden & Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder.

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Released: 23 May 2012

Credits

W+K Credits
ECD’s
Tony Davidson
Kim Papworth
Creative director
Stuart Harkness
Interactive creative lead
Scott Dungate
Creatives
Ben Everitt
Ali Merry
Planning director/interactive strategy lead
Graeme Douglas
Planner
Oscar Powell
Account director
Ryan Fisher
Account managers
Alex Rogers
Martin Jackson
Exec producer
Dannie Stewart
Producer
James Guy
Interactive producers
Silvan Schreuder
Samara Zagnoiev
Interaction design / ux consultant
Dan Hon
AKQA Credits
ECD
Duan Evans
International client partner
Geoff Northcott
Creative director
Phil Haworth
Associate creative director
Davor Krvavac
Planning director
Dan Hill
Planner
Ben Taylor
Copywriter
Tom Reed
Senior designer
Neil Gurr
Designer
Andreas Levin
Associate user experience architect
Zac Best
Social media executive
Dan Jones
Social media editor
Sherief Younis
Account manager
James Annis
Group account director
John Wilson
Mindshare Credits
Partner
Oliver Joyce
Account director
Ivor van Maaren
Account director
Clare Sims
Account manager
Daniel Daynes
Global partner
Jonathan Chadwick
Global invention director
Adrien Robert
Global planning director
Alistair Lennie
Leg Credits
Executive creative director
Gabriel Gaultier.
Copywriter
Dimitri Lucas
Art director
Gregory Ferembach
Account supervisor
Thomas Kohn
Arnaud Dutant
Jessy Teboul
TV production
Anne Mascorda
Xavier Favre
?Agency contacts
W
K
Creative director, W+K London
Stuart Harkness
Head of interactive + innovation, W+K London
Graeme Douglas

Private View about this creative

Private View: Trevor Beattie and Mehdi Norowzian

Private View: Trevor Beattie and Mehdi Norowzian

With work from Nike, VW, Hovis, Paddy Power, Missing People and Wispa.

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