Samsung 'Beckham plays Beethoven' by Cheil USA

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As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Galaxy Note.

The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans.

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Released: 24 May 2012


Chief creative officer
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Director of account management
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Production company  Tool 
Editing company
Olympic ambassador

Private View about this creative

Private View: James Hilton and Christian Haas

Private View: James Hilton and Christian Haas

Featuring work from Pearl & Dean, Samsung, DHL, Diesel, BMW and Doritos.

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