DHL 'speed of yellow' by 180 Amsterdam
180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir Alex Ferguson, and players including Wayne Rooney, Ryan Giggs, Nemanja Vidic, Park Ji-Sung and Javier Hernández.
The activity builds on the brand’s partnerships with United and Formula One.
A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players, which will run on DHL channels.
It was written by Ben Hartman, art directed by Stephen Hancock and directed by Antoine Bardou-Jacquet through Partizan. Post-production was by The Mill.