Pearl & Dean 'doomed planet' by BETC London

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BETC London has created a spot for Pearl and Dean designed to demonstrate the power of picture and sound at the cinema.

Neil Dawson, the executive creative director of BETC London, said: "'Doomed planet' is designed specifically for the cinema so no other medium does it justice. So I would urge anyone watching it on their computer to wear headphones."

The ad was shot by Stephen Johnson at MJZ, with music written by Nick Samuel at Hopper Music and mixed at Wave Sound Studios.

It launches today (Friday) in Pearl & Dean cinemas before the screening of Sir Ridley Scott's new film Prometheus.

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Released: 31 May 2012

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