Yorkie 'shopping bags' by JWT London

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The new campaign for Yorkie, by JWT London, aims to re-establish the brand as the definitive chocolate for hard-working men.

The work was written by Naz Nazil and art directed by Rob Welch. It was directed by Guy Manwaring through Sonny London.

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Released: 06 June 2012

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Credits

Head of chocolate business unit
Mark Simester
Executive creative director
Russell Ramsey
Creative director
Jason Berry
Art director
Rob Welch
Copy writer
Naz Nazli
TV producer
Roy Swansborough
Planner (creative agency)
Richard Cottingham
Business director
Antony Hill
Account director
William Burgess
Media agency
Mindshare
Media planner
Malini Gola
Director
Guy Manwaring
Production company
Sonny London
Editor
Mark Edinoff at The Quarry
Post
Justine Watts at Finish
Sound
750mph
Exposure
TV

Private View about this creative

Private View: Dave Dye and Tom Ewart

Private View: Dave Dye and Tom Ewart

With work from National Lottery, Phones 4u, Yorkie, Foot Locker, Moo.com and Mattessons.

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With work from National Lottery, Phones 4u, Yorkie, Foot Locker, Moo.com and Mattessons.

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