BMW 'beauty seldom seen' by WCRS

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WCRS has created a global campaign for the launch of BMW's first four-door coupé.

The campaign centres on the idea that amazing things, such as an eclipse, don’t happen very often. It will run across Europe and North America.

The soundtrack is  Moby's cover of Joy Division's New Dawn Fades.

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Released: 06 June 2012

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Private View about this creative

Private View: Dave Buonoguidi and Kim Gehrig

Private View: Dave Buonoguidi and Kim Gehrig

With work from Harvey Nichols, Safestore, J2O, Comic Relief, BMW, Notonthehighstreet.com.

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