Direct Energy 'direct with customers, direct is best' by CHI & Partners

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A new US campaign for the Centrica company Direct Energy addresses individual consumers in spots running in mainstream media.

The campaign speaks directly to, and about, five customers. "Hey, Sid Shaheen," one spot starts. "When doing yard work, using trimmers and blowers can make your electricity usage add up."

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Released: 07 June 2012

Creative in this campaign:

Credits

Managing partner
Planning partner
Executive creative director
Executive creative director
Copywriter
Copywriter
Art director
Art director
Group account director (Tag)
Account director (The Box - Houston)
Account director
Account director
Account manager
Producer

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