Moderna Museet 'ad piece' by TBWA\Stockholm

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To promote the upcoming Yoko Ono exhibition at Sweden's contemporary art museum, Moderna Museet, TBWA\Stockholm asked the artist to create an ad.

The ad ran in Sweden’s largest newspaper, Dagens Nyheter. To boost interest in the exhibition, the agency asked Ono to sign five copies before it went into distribution.

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Released: 07 June 2012

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