Mini France 'Mini store' by DDB Paris

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DDB Paris has transformed Mini cars into stores, complete with a salesman, brochures and opening hours, as part of a campaign in France to get more people to book a test drive.

The agency opened ten new "stores" in Paris and across France.

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Released: 11 June 2012

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Credits

Executive creative director
Copywriter / art director
Managing director
Account director
Account executive
Agency producer
Director of partnerships
Production company
Director
Head of Mini France
Mini France marketing manager

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