Harvey Nichols 'overexcitement' by DDB UK

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Models are depicted wetting themselves in the new Harvey Nichols sale campaign by DDB UK (completed before the agency's merger with Adam & Eve).

The print work, appearing in national and regional press, comprises four executions, with models dressed in items from the Harvey Nichols spring/summer 2012 collections alongside the line: "The Harvey Nichols sale. Try to contain your excitement." Wet patches on the models’ outfits suggest that they have struggled to do just that.

Jeremy Craigen, DDB’s executive creative director, said: "I wet myself when I saw this idea. That says it all really."

It was created by Nikki Lindman and Toby Brewer, and photographed by Alan Clarke. Media was handled by Rocket.

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Released: 12 June 2012

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Credits

Business director
Account director
Group press & marketing director
Marketing manager
Senior marketing executive
Senior marketing executive
Executive creative director
Creative team
Planner
Project manager
Retouching
Art buyer
Photographer
Stylist
Photographer's agency
Media agency
Media planner
Exposure (media channels)

Private View about this creative

Private View: Dave Buonoguidi and Kim Gehrig

Private View: Dave Buonoguidi and Kim Gehrig

With work from Harvey Nichols, Safestore, J2O, Comic Relief, BMW, Notonthehighstreet.com.

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