Jack Link's 'national jerky day' by Carmichael Lynch

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Jack Link's, the beef jerky brand, has released a campaign pronouncing 12 June as "national jerky day" in the US.

Carmichael Lynch has created TV spots featuring the brand mascot, a sasquatch, as well as creating a mosaic of the mascot out of beef jerky, which went on display at the Rotunda at Mall of America in Bloomington, Minnesota.

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Released: 12 June 2012

Creative in this campaign:


Chief creative officer
Assistant creative director/art director
Senior copywriters
Director of integrated production
Senior content producer
Account executive
Account director
Production company
Senior executive producer
Director of photography
Editing house
Asst. editor
Executive producer
Post-production/special effects
Creative director
Executive producer
Music house
Sound designers
Audio mix

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