Jack Link's 'national jerky day' by Carmichael Lynch

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Jack Link's, the beef jerky brand, has released a campaign pronouncing 12 June as "national jerky day" in the US.

Carmichael Lynch has created TV spots featuring the brand mascot, a sasquatch, as well as creating a mosaic of the mascot out of beef jerky, which went on display at the Rotunda at Mall of America in Bloomington, Minnesota.

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Released: 12 June 2012

Creative in this campaign:

Credits

Chief creative officer
Assistant creative director/art director
Senior copywriters
Director of integrated production
Senior content producer
Account executive
Account director
Production company
Director
Senior executive producer
Producer
Director of photography
Editing house
Editor
Asst. editor
Executive producer
Post-production/special effects
Creative director
Executive producer
Producer
Music house
Sound designers
Audio mix
Mixer

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