Mattessons 'Hank' by Saatchi & Saatchi

4.8 5 Votes

Saatchi & Saatchi has created an ad for Mattessons centred around the strapline "for when you're Hank Marvin", the rhyming slang for starving.

The 40- and 60-second TV ads, which promote the Mattessons Fridge Raider processed meats product range, show hungry teenagers dressed as Hank Marvin, the guitarist from The Shadows.

The teens are depicted wearing his signature glasses, as well as wigs and carrying red Fender Stratocaster guitars as they return home from school.

The soundtrack to the ad is The Shadows’ iconic tune Apache. The spot was written by Matt Skolar and art directed by Eoghain Clarke. It was directed by Andy McLeod through Rattling Stick.

Share On:

Released: 14 June 2012

Related Creative:


Marketing director, Mattessons
Executive creative directors
Creative directors
Art director
Account handler
Media buying agency
Media Planner
Production company
Post-production company
Audio post-production company

Private View about this creative

Private View: Dave Dye and Tom Ewart

Private View: Dave Dye and Tom Ewart

With work from National Lottery, Phones 4u, Yorkie, Foot Locker, and Mattessons.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Mattessons extends relationship with Saatchis

Mattessons extends relationship with Saatchis

Kerry Foods has extended its relationship with Saatchi & Saatchi London by appointing Saatchi & Saatchi X, the shopper marketing agency, to work on Mattessons Fridge Raiders.


Mattessons "Miss Marvins" by Saatchi & Saatchi