Snapple 'the call' by Deutsch LA

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To promote Snapple's Lightly Sweetened Teas, Deutsch LA used split screens to portray the life cycle of the drink from a customer's idea to its delivery in store in its latest US TV spot.

The work was shot by Frank Todaro through Moxie Pictures LA.

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Released: 14 June 2012

Credits

Vice president of marketing, Snapple
Regan Ebert
Director, brand marketing, Snapple
Jonathan Rogers
Director, brand design
Shaun Nichols
Group manager, advertising, DPSG
Sharon Leath
Snapple brand activation manager
Laura Bailey
Chief creative officer
Mark Hunter
Associate creative director/art director
Ryan Hitzel
Associate creative director/copywriter
Ryan Scott
Art director, “Favorites”
Denison Kusano
Copywriter, “Favorites”
Jason Pickar
Director of integrated production
Vic Palumbo
Director of broadcast production
Victoria Guenier
Executive producer
Tricia Hoover
Producer
Eva Ellis
Production company(s)/based in city/state
Moxie Pictures/Los Angeles, CA
Director
Frank Todaro
Director of photography
Kris Kachikis
Executive producer
Robert Fernandez
Executive producer
Lizzie Schwartz
Head of production
Roger Zorovich
Line producer
Laura Heflin
1st A.D
Rhonda Raultson
Editorial company/based in city/state and list editorial credit(s)
Beast/Los Angeles, CA
Editor(s)
Rob Watzke
Assistant editor(s)
Ryan Dahlman
Producer
Joanna Hall
Post facility/city/state
Company 3/ Santa Monica, CA
Colorist
Mike Pethel
Method/ Santa Monica, CA
Online artist
Claus Hansen
Online assistant
Cary Welton
Executive producer
Robert Owens
Producer
Ananda Reavis
Audio post company/city/state
Lime/Santa Monica, CA
Mixer
Loren Silber
Producer
Jessica Locke
Where shot
LA Times Building, Los Angeles, CA
LA Times Plant
Los Angeles, CA
Downtown Los Angeles
Others: (i.e. animation co./special effects/etc.)
End Tag treatment
End Tag Animation
Brand New School/ Santa Monica, CA
CEO, Deutsch
Mike Sheldon
Group account director
Dave Dreyer
Account director
Helen Murray
Account supervisor
Andrew Vranicar
Account executive
Jessica Gorelick
Business affairs manager
Devon Payson
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