Genius '2012 brand campaign' by Adam & Eve

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Adam & Eve has launched a new print campaign for Genius to introduce its range of gluten-free products to a wider audience.

Genius, founded in 2009 by the chef Lucinda Bruce-Gardyne, has previously targeted those who are allergic to gluten, but the new campaign invites everyone to see what a lower-gluten lifestyle could do.

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Released: 15 June 2012

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Private View about this creative

Private View: Amir Kassaei and Jon Claydon

Private View: Amir Kassaei and Jon Claydon

With work from Honda, BBC, Sainsbury's, Genius, Lexus and Nike.

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