Lexus 'creating amazing' by CHI & Partners
CHI & Partners has announced the launch of the first execution in the new Lexus "creating amazing" campaign to promote the new Lexus GS performance sedan.
The TV ad features the GS driving on a "million-mile" journey, travelling through varied and ever-changing landscapes.
The campaign will run across European TV, digital channels and social media. It also features the Million Mile Story website which, through photography, tells a collection of amazing stories about the creation of the GS.