Lexus 'creating amazing' by CHI & Partners

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CHI & Partners has announced the launch of the first execution in the new Lexus "creating amazing" campaign to promote the new Lexus GS performance sedan.

The TV ad features the GS driving on a "million-mile" journey, travelling through varied and ever-changing landscapes.

The campaign will run across European TV, digital channels and social media. It also features the Million Mile Story website which, through photography, tells a collection of amazing stories about the creation of the GS.

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Released: 18 June 2012

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Senior marketing communications manager, Lexus Europe
Art director
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UK media planner
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Audio post-production

Private View about this creative

Private View: Amir Kassaei and Jon Claydon

Private View: Amir Kassaei and Jon Claydon

With work from Honda, BBC, Sainsbury's, Genius, Lexus and Nike.

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