Coca-Cola 'do the toe tappy' by Ogilvy & Mather Paris

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Carmen Electra, Perez Hilton and the choreographer JaQuel Knight demonstrate some hip-hop dance moves in a new ad for Coke Zero.

The work was inspired by Joey "Knucklehead" Turman, a young US choreographer who turned to street dancing to create a better future for himself.

The song featured, Do The Toe Tappy, is by Turman and is available to download at MakeItPossibleProject.com

The work is part of a larger initiative from the brand that is seeking to help people transform their dreams into reality.

It is supported on Twitter at #zerodance and #toetappy.

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Released: 25 June 2012

Creative in this campaign:

Credits

Production company
Executive producers
Producer
Director
Choreographer
VP of global advertising strategy and creative excellence
Global creative director
Global creative director
Group director, film & music production
Global digital brand manager
Global communications manager
Creative director
Creative group heads
Executive director brand entertainment content
WW managing director
Global business director
François Phan
Head agency producer
Artist

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