Coca-Cola 'do the toe tappy' by Ogilvy & Mather Paris

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Carmen Electra, Perez Hilton and the choreographer JaQuel Knight demonstrate some hip-hop dance moves in a new ad for Coke Zero.

The work was inspired by Joey "Knucklehead" Turman, a young US choreographer who turned to street dancing to create a better future for himself.

The song featured, Do The Toe Tappy, is by Turman and is available to download at

The work is part of a larger initiative from the brand that is seeking to help people transform their dreams into reality.

It is supported on Twitter at #zerodance and #toetappy.

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Released: 25 June 2012

Creative in this campaign:


Production company
Executive producers
VP of global advertising strategy and creative excellence
Global creative director
Global creative director
Group director, film & music production
Global digital brand manager
Global communications manager
Creative director
Creative group heads
Executive director brand entertainment content
WW managing director
Global business director
François Phan
Head agency producer

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