BBC 'Wimbledon 2012' by Red Bee Media

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Red Bee Media has launched a promo spot for this year's Wimbledon coverage on the BBC.

As the competitors are shown playing key shots, their bodies become covered with words that describe their style, past wins and individual traits that could make them the winner.

The animated typography follows the anatomical movements of the players as they move in slow motion.

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Released: 26 June 2012

Credits

Creative marketing manager BBC Sport
Creative head/copywriter
Business director
Planning director
Design and post production
Audio

Private View about this creative

Private View: Amir Kassaei and Jon Claydon

Private View: Amir Kassaei and Jon Claydon

With work from Honda, BBC, Sainsbury's, Genius, Lexus and Nike.

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