Sony Xperia 'one block' by McCann New York

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McCann New York has created Sony's first-ever national TV spot in the US for the Xperia Ion smartphone.

Shot by the music video director Paul Hunter, the 60-second spot mixes fantasy and adventure with the lead chracter’s real life as he walks home watching and listening to his Xperia smartphone. The soundtrack is Matt & Kim’s Let’s Go. The ad was created by Jason Schmall and Mat Bisher.

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Released: 26 June 2012

Credits

Chairma
Vice chairman
Co-chief creative officers
Creative directors
Executive producer
Production company
Director
Executive producer
Head of production
Line producer
Editorial
FX supervisor

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