Dove 'upside down' by Ogilvy & Mather London

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Ogilvy & Mather London has created a series of print ads for Dove, aiming to highlight and take a stand against the use of digital retouching to create false a representation of reality.

The creative shows how extreme retouching of images can go unnoticed and how it can distort a woman’s perception of beauty.

 

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Released: 28 June 2012

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