Dairylea 'new natural recipe' by Beattie McGuinness Bungay

3.0 6 Votes

Dairylea has launched a poster and print campaign for its new, natural recipe. It is the first work for the Kraft brand by Beattie McGuinness Bungay since winning the business last year.

The campaign aims to illustrate what makes Dairylea a great choice for children. It was written and art directed by Simon Bere, Jay Pond-Jones and Jade Trott, with photography by Trott.

Share On:

Released: 28 June 2012

  • dairylea1.jpg


  • dairylea2.jpg


  • dairylea4.jpg


  • dairylea3.jpg




Senior brand manager, Dairylea
Planner (creative agency)
Media agency
Media planner
Media spend
Retouching company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Dairylea 'squigglywigglyness' by BMB

Dairylea 'squigglywigglyness' by BMB

Dairylea is launching a TV campaign, by Beattie McGuinness Bungay London, to support its products' new, natural recipe.