BBC 2012 'stadium UK' by RKCR/Y&R

2.8 2 Votes

The BBC has launched its marketing campaign and title sequences for the London 2012 Olympic Games.

The animated trail is designed to be used across all the BBC’s TV, radio and digital Olympic content, and features the specially commissioned music track First Steps by Elbow.

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Released: 02 July 2012

Credits

BBC 2012 production team
Executive creative director
Account director
Production company
Producer @ RB
Production manager @ RBM
Music supervisor
Animation production company
Executive producers
Producer
Producer - project development
Director
Art directors

Private View about this creative

Private View: Robert Campbell and Paul Lawson

Private View: Robert Campbell and Paul Lawson

With work from BP, Lynx, the BBC, BT, Suzuki and Adidas.

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