BP 'here's to the home team' by Ogilvy & Mather London

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BP has launched its new London 2012 advertising campaign.

The integrated activity is being rolled out across the UK on TV, outdoor, print and digital media.

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Released: 02 July 2012

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Private View: Robert Campbell and Paul Lawson

Private View: Robert Campbell and Paul Lawson

With work from BP, Lynx, the BBC, BT, Suzuki and Adidas.

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BP to run user-generated ads in Home Team campaign

BP to run user-generated ads in Home Team campaign

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Private View: Robert Campbell and Paul Lawson

Private View: Robert Campbell and Paul Lawson

With work from BP, Lynx, the BBC, BT, Suzuki and Adidas.